About the author
Juan Álvarez Sempere
Industrial and international B2B SEO consultant | Founder of SEOSEMPERE
I have worked professionally in SEO since 2016 and founded SEOSEMPERE, a consultancy specialising in industrial and international B2B SEO. My journey into digital marketing began in 2011 when I launched Locodeco, my first business.
Throughout my career, I have worked on organic search projects across more than 30 countries and 20 languages, both at agencies in Spain and the United Kingdom and through my own business.
Today, I help manufacturers, engineering firms and specialist B2B companies improve their visibility on Google and AI-powered tools, explain their offering more clearly and become a supplier that potential buyers consider when searching for products or solutions.
Experience
My professional background
I began working professionally as an SEO consultant in 2016, but started learning digital marketing in 2011 when I launched Locodeco. It was my first experience of managing the marketing of my own business.
I have experienced SEO from several perspectives: running my own business, working in agencies and developing projects for international clients.
Locodeco · My first business
In 2011, I launched Locodeco, an online furniture shop. It was where I first learnt and applied digital marketing myself, covering SEO, advertising, content and analytics, alongside purchasing and customer service. I reached break-even on a very limited budget. That experience taught me that attracting traffic means little if the underlying business does not work.
Beginning my professional SEO consultancy career
I started working professionally in SEO and digital marketing, building my specialism in organic search.
Web Behaviour Specialists · London
I managed SEO and paid search strategies for businesses in different markets, working directly in English with international clients and teams.
Internet República
I worked on larger-scale Spanish and international SEO projects, deepening my experience in technical SEO, website architecture, multilingual strategies, competitor research, migrations and coordination with development and content teams.
SEOSEMPERE · Founder
I founded SEOSEMPERE to apply that experience to manufacturers, industrial businesses and specialist B2B companies seeking stronger visibility in the markets where they want to grow.
Expertise
Areas of specialisation
My work focuses on five closely connected areas.
Industrial B2B SEO
Helping manufacturers and technical businesses appear when potential buyers search for products, solutions or suppliers.
International SEO
Improving organic visibility across countries and languages by adapting content, site architecture and terminology to each market.
Technical SEO and website architecture
Identifying obstacles to crawling, indexation and site structure, and organising pages around what buyers need to find.
B2B content strategy
Developing content that explains products, applications, capabilities and reasons to choose a supplier.
Visibility on Google and AI-powered tools
Making company information accessible, understandable and trustworthy across traditional search and emerging AI-powered discovery channels.
My approach
How I think about SEO
Having worked on very different projects, I believe SEO priorities should start with the needs of the business.
For an industrial company, for example, improving visibility for a specific solution in Germany may be far more useful than generating thousands of additional visits from people who will never become buyers.
That is why, before deciding which pages to create or keywords to target, I want to understand what the business sells, who buys it, which markets it competes in and how its customers choose suppliers.
I also believe a website should support the sales team. If a potential customer finds a business but cannot understand its capabilities, applications or experience, they may never get in touch.
The idea behind SEOSEMPEREHelp the right buyers find you, understand your value and consider you as a supplier.
Sharing knowledge and experience
Talks, presentations and training
Alongside my consultancy work, I have spoken at business events, international trade fairs and training sessions.
In these sessions, I share practical experience and insights on SEO, international visibility and how businesses can use Google and their online presence to support sales and business development.
Featured presentations
De Alicante al Mundo (DAAM)
International SEO and visibility in global markets
I spoke at the second edition of De Alicante al Mundo, a business event focused on internationalisation and organised by Quality Brokers and OFTEX. My presentation explored the role of SEO in improving visibility across international markets.
IMEX Elche trade fair
Your website and Google: unexpected allies for exporting
I gave a talk on how B2B businesses can use Google and their websites to improve visibility in international markets and support their sales and export objectives.
View the official programmeAlcoy Chamber of Commerce
International search visibility: an ally for selling in other countries
A practical session organised by the Acelera Pyme Office at the Alcoy Chamber of Commerce for companies interested in improving their international visibility and reaching potential buyers searching in other markets.
A talk on international search visibility at the Alcoy Chamber of Commerce.
9 April 2025 · AlcoyOther professional speaking engagements
Professional events and practical sessions on international search visibility and business opportunities.
WordPress Madrid
Using SEO to sell in multiple countries
A presentation on international SEO strategy, website architecture and content for businesses looking to sell products or services across different markets and languages.
View the event detailsWordPress Alicante
How to conduct international keyword research when you do not speak the language
A practical talk on researching keywords in international markets and identifying relevant searches without being fluent in the local language.
Jovempa Talks Alcoià
Google Search as a source of business: practical insights
An introductory session held in Alcoy and organised by Jovempa Alcoià Comtat i Foia, helping businesses and entrepreneurs use Google and organic search to support their commercial activity.
View the event detailsEducation
Academic and specialist qualifications
My education combines technical expertise in digital marketing with business management.
Professional SEO-SEM Master’s
KSchool
Specialist training in SEO, paid search, digital analytics, website architecture and online marketing strategy, with a practical focus.
Bachelor’s degree in Business Administration and Management
Universitat Oberta de Catalunya
Studies in business management, strategy, marketing and company leadership.
Conversations and interviews
Interviews and guest appearances
As well as delivering talks and training, I have appeared as a guest in interviews, podcasts and discussions about SEO, entrepreneurship and my professional experience.
La taza de Amadeu · 2024
La taza de Juan Álvarez Sempere
A conversation with Amadeu Arderiu about my career, professional experiences and personal lessons.
El juego de emprender · Episode 89 · 2024
What SEO is and why entrepreneurs need it
A conversation about the role of SEO in business, the opportunities offered by organic search and how entrepreneurs can begin applying it to their ventures.
Sabandijers Club
SAbandiFreelance SEO Internacional
A discussion about my journey as an international SEO consultant, working in agencies and building my own consultancy.
Members-only content; club access required.
Beyond consultancy
Other projects and knowledge sharing
Alongside client work, I develop my own projects to keep learning and testing different strategies.
Negocio Internacional
Interviews and conversations about internationalisation, exporting and developing business in overseas markets.
Lo demás y el SEO
A podcast about SEO, digital marketing and online business.
Niche websites in different languages
I have built and managed websites to experiment with SEO, site architecture, content and monetisation, learning from both successful approaches and mistakes.
Writing
Articles by Juan Álvarez Sempere
My articles on SEO, online visibility, international markets and supporting the B2B sales process.
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International SEO: why strategy matters for your B2B business
International SEO is a search engine optimisation specialism focused on extending a website’s visibility beyond its home market, connecting with audiences in multiple countries and languages through well-structured organic strategies. While Google remains a…
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Digital preparation for international trade fairs: a guide for industrial businesses
Preparing for an international trade fair should involve more than the stand, catalogues, samples and sales appointments. An industrial business should also prepare its digital assets: the website, product or solution pages, sales support…
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Your industrial website can attract visitors from one or several markets and still fail to convince buyers
Some industrial businesses, whether they export or not, can explain very clearly why their customers buy from them. The problem is that many of those arguments never appear on their websites. Their salespeople understand…
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B2B SEO: how to build a strategy that supports sales
B2B SEO helps businesses that sell to other businesses gain visibility when potential customers search for products, solutions or suppliers. An effective strategy should start with commercial objectives, understand how buyers research their options,…
Professional contact
Would you like to find out more about my work?
You can connect with me on LinkedIn or discover how we work with manufacturers and specialist B2B businesses at SEOSEMPERE.