International B2B SEO agency
Your customer is searching online, but finding your competitors
We help you gain visibility in your target markets and turn that into qualified leads and requests for quotes.
+14 years’ experience in B2B marketing and SEO.
Did you know that…
Appearing online in the countries where your buyers are searching is not a matter of luck. It is a matter of SEO strategy.
But doing this across several countries requires something more: experience and strategy in international SEO.
SEO becomes more complex when you work across global markets because:
- Each country has its own language, culture and search behaviour. Translating is not enough.
- Competitors vary by market and search term.
- Google and AI tools need to understand which country, language and audience each piece of content is intended for.
So the real question is not whether you need SEO.
The question is: are you being found, understood and considered in the markets where you want to grow?
What’s the right approach?
The agency that helps you generate business through search in any country
I’m Juan Álvarez Sempere, founder of SEOSEMPERE, a boutique international SEO agency specialised in B2B.
Our goal as an SEO/GEO/AEO consultancy is that your brand:
- Is visible when buyers search for what you offer.
- Has a website that explains what you do clearly enough for qualified prospects to trust you.
- Turns visitors into contacts, sales conversations and real business opportunities.
- Strengthens your offline commercial strategy.
- Does all this in the markets where you need to grow.
In short: we help your projects appear in Google and AI tools when your buyers are already looking for solutions like yours.
We specialise in B2B industrial companies, engineering firms and technical consultancies that already export or are entering new markets, and need their online presence to better support sales, build trust and generate commercial opportunities.
We are not the ones saying it
I worked with Juan for three years on international SEO projects. …professional and a pleasure to work with, … helped us achieve better results. … seamless collaboration …
He’s a brilliant professional and I highly recommend his services.
Jessica da Silveira
Global Business Digital Project Manager at Hitachi Cooling & Heating
…his impact on our business has been outstanding.
If you’re looking for a professional who can improve your business’s SEO and organic ranking, I recommend Juan without reservation.
Fernando Fernández
Director of the Fernández-Velázquez Centre
At SEOSEMPERE they understood our needs extremely well and helped us improve our project with a very practical approach.
After the first improvements, we started receiving more calls from potential customers
Antonio Egido
CEO of Cartonajes Idella
Thanks to their dedication and professionalism, we have managed to improve significantly our digital presence, both in international SEO and on the web. And that is something we owe to them.
Juan Carlos Gallego
CEO of AITESA
It’s been a while since then, and we’ve worked on several projects
Years in marketing
Years working on global projects
Target countries
Languages worked with
Be found by you ideal customer when he already needs you
But you should know that…
We will make changes
We will do this with you, but we need the trust that a growth partner requires.
We audit before working
The SEO audit is essential to avoid working blind.
We also choose
We only work with projects where we can see more than just products or services.
If we do not fit, we will not waste your time.
The famous budget
We don’t offer low-cost SEO services – they just don’t work.
At this point…
What can our international SEO/GEO service do to help you sell more?
A good international SEO agency must design a search optimisation process adapted to your value proposition, countries, languages and markets.
In an SEO agency, this task is carried out by an SEO specialist with international expertise.
The idea is to understand and analyse your website and digital presence in depth so that your SEO positioning can be truly strategic, aligned with business needs and able to support international growth.
These are the SEO services and optimisation areas we usually work on.
The first step before any multilingual SEO consultancy is to audit the project and its environment in depth.
We analyse your website thoroughly to understand its potential. We also analyse your online competitors in the countries where you want to grow, using benchmarking that may surprise you.
We extract valuable information about what each market is searching for, how they search and how your current offer is being understood.
We also identify areas for improvement to make your online presence more effective in each target market.
In short, a solid international SEO audit helps us understand what is happening before making decisions.
As well as consultancy, we offer mentoring for global web positioning.
This gives your team specialised guidance and knowledge to navigate the challenges of the markets where you want to generate business.
Together, we develop strategies that resonate with audiences in different countries, ensuring that your website is not only visited but also leads to commercial conversations.
We optimise each page of your website so it can gain visibility in international markets.
This includes headings, structured data, meta titles, meta descriptions, internal linking, semantic structure and technical elements that help Google and AI tools understand your business more accurately.
On-page SEO is not just about ticking technical boxes. It is about making sure your pages are clear, useful and relevant for the buyer in each market.
A solid web structure is the backbone of a good SEO strategy.
We help you design or improve your architecture so that users, Google and AI tools can understand your solutions, sectors, applications, countries and languages more easily.
This includes user experience, indexability, crawlability and the logical organisation of your content.
Content is one of the main connections between your company and your buyers.
We design international content strategies that attract and convert in each target country, generating value for potential customers at every stage of the decision process.
A global SEO strategy is usually built from local sub-strategies for each market.
That is why simply translating content does not work. We help you localise it according to the characteristics, culture and search behaviour of each country.
We give you a clear, scheduled and measurable SEO plan to ensure your multilingual website ranks in the most relevant searches.
The aim is not to appear for everything. The aim is to appear where your potential buyers are searching for products, services or solutions like yours.
Whether you offer products or services in other countries, without an adapted SEO strategy you are likely to operate in international markets with less visibility than you should have.
An international project cannot move forward without keyword research adapted to each market.
At SEOSEMPERE we do not just look at search volume. We study buyers, competitors, intent and the language each market uses.
This research helps us understand what your potential customers search for, how they search and what type of pages or content they expect to find.
We strengthen your website’s authority through high-quality links and mentions that position you as a relevant source in Google, AI tools and, above all, in the eyes of your target audience.
This means building strategic relationships and obtaining relevant signals in each market where you want to grow.
For international SEO, authority cannot be generic. It needs to make sense by country, sector and audience. para fortalecer tu autoridad en Google, Bing, ChatGPT, Gemini, Perplexity…en cada mercado donde quieres triunfar.
Una agencia de posicionamiento SEO internacional no puede pasar por alto la generación de backlinks y el PR digital para los proyectos en los que trabaja.
We help you understand your competitors in depth.
We identify their strengths, weaknesses and opportunities so you can improve your international strategy with clearer evidence.
In many cases, your real digital competitors are not the companies you already have in mind. They are the ones your buyers find first when they search.
If you operate in specific cities, regions or countries, we adapt your SEO so that you are relevant in the local Google ecosystem of each target market.
This is especially useful for businesses with offices, distributors, service areas, local partners or location-based demand.
To generate business in different markets, a multilingual website is often essential. But not every multilingual website is properly prepared to generate opportunities.
The success of an international SEO strategy depends heavily on a well-designed, well-structured and properly optimised website.
That is why SEOSEMPERE supports your web design team or works hand in hand with trusted specialists.
Whether you need to optimise, redesign or build a website from scratch, we make sure the website supports the project rather than limiting it.
Case study: manufacturer that opened up new opportunities in France
Spanish manufacturer of industrial machinery, anonymised under NDA, wanted to gain market share in France without depending only on trade fairs and distributors.
We worked on international SEO with demand research, technical content in French, strategic landing pages, international technical optimisation and visibility in French industrial media.
In 9 months:
- +220% international organic visits
- 8 qualified quote requests per month from France by month 3
- First contract in France generated from an enquiry received through the website
Read the full case study (Spanish)
Increase your commercial opportunities with your international SEO agency
Frequently asked questions about SEO agencies and international search visibility
International SEO is the process of optimising your online presence in search engines and AI-assisted search tools across different countries, languages and markets.
It includes technical SEO, content, localisation, international architecture, keyword research, competitor analysis and authority building.
But for a B2B company, the real purpose is simpler: to help buyers in other markets find you, understand you and consider you as a potential supplier.
International SEO is essential for companies that want to strengthen their digital presence in several countries.
It allows a single website, or a multilingual web ecosystem, to be better adapted to how buyers search, compare and make decisions in each market.
It can help you:
- Expand market reach
International SEO allows you to reach specific audiences in different countries and languages. - Increase qualified visibility
It helps your company appear when buyers search for products, services or solutions like yours. - Improve user experience
It adapts content, language and structure to the expectations of each market. - Build trust and relevance
Using the right language and market-specific content shows that your company understands each audience. - Improve commercial return
When your website supports the buyer’s decision process, SEO can contribute to more relevant enquiries and better business opportunities.
An SEO agency is a specialist organisation that helps websites improve their visibility in search engines such as Google and Bing, as well as in AI-assisted discovery tools.
These agencies use technical, content and authority-building strategies to increase visibility and attract more relevant visits.
Some agencies work across many areas of digital marketing. Others, like SEOSEMPERE, specialise in specific areas.
SEOSEMPERE is a B2B SEO agency focused on helping companies that sell to other companies, especially in technical, industrial and international markets.
The goal is similar: to gain visibility in searches that can generate business.
The difference is the geographic and strategic scope.
Local SEO focuses on visibility in a specific city, region or service area. International SEO focuses on several countries, languages or markets, where buyers may search differently and expect different information before making contact.
International SEO requires decisions around language, content localisation, technical setup, hreflang, country targeting, competitors and market-specific search behaviour.
Choosing the right international SEO agency means looking at experience, transparency, methodology and results.
It is important to work with an agency that can explain its approach clearly, uses data to make decisions and understands how your business sells.
You should also check whether the agency has experience in your type of market, not just in SEO in general.
For B2B and industrial companies, it is especially important that the agency understands long sales cycles, technical buyers, distributors, export teams and quote-based sales.
International SEO helps companies reach buyers in different countries and languages.
It can increase visibility, attract more qualified traffic and generate more opportunities in new markets.
More importantly, it can help Google and AI tools understand what your company offers, where it operates and which audiences it is relevant for.
For companies that already sell abroad, it can also help prioritise markets, improve trust and support the commercial team before the first conversation takes place.
There are many SEO agencies, and most ranking lists tend to include similar agencies with national and international projects.
But for B2B companies, the best agency is usually not the biggest or the most visible one.
The best fit is the agency that understands your business model, your markets, your buyers and the way your sales process works.
For our clients and for the type of companies we help, SEOSEMPERE aims to be that agency.
Good SEO work takes time, experience and expertise. And that needs to be paid for.
There are agencies offering SEO services from very low monthly fees. There are also agencies charging high retainers and guaranteeing rankings within unrealistic timeframes.
For our experience, in B2B projects with real work involved, it is very difficult to generate meaningful results with less than €1,000 per month.
SEO is one of those services where cheap can become expensive.
Yes and No. SEO, AEO and GEO are not exactly the same, although they are closely related and should be integrated into a solid international visibility strategy.
SEO focuses on search engines.
AEO focuses on answer engines and direct-answer environments.
GEO focuses on how companies are understood, cited or recommended by AI tools.
That said, a strong SEO foundation is still essential.
For SEOSEMPERE, GEO is not a replacement for SEO. It is an additional layer that helps ensure your company’s information is clear, structured and reliable for Google, AI tools and buyers.
Get more quote enquiries from your target markets