International B2B SEO agency

Your buyers are already searching for suppliers online. Can they find you?

We help technical and specialist B2B companies build visibility in priority markets, communicate their value more clearly and earn trust before buyers request information or a quote.

14+ years B2B marketing & SEO
30+ countries international experience
20+ languages multi-market projects

Your buyers compare suppliers
before they contact you

A B2B company can have a strong product, plenty of experience and an effective sales team.

But if, in a specific market, it doesn’t appear when buyers search, fails to communicate its value clearly or doesn’t build enough trust, it can be ruled out before it ever receives an enquiry.

It isn’t always a lack of demand.
Sometimes it’s a lack of visibility, clarity and trust.

You’re hard to find

Your competitors appear ahead of you for key searches or in markets where you want to grow.

Your value isn’t clear enough

Your website explains your products, but doesn’t make their applications, target sectors, differentiators or reasons to choose you clear enough.

You’re not building enough trust

You’re missing case studies, proof of experience, useful content or the arguments buyers need to move forward.

Our approach

Get found.
Make your value clear.
Get considered.

As a boutique agency, we don’t approach international B2B SEO simply as a way to generate more traffic.

We use it to help your company appear when buyers search for solutions like yours, understand what you offer quickly and have more reasons to request information, ask for a quote or book a meeting.

We specialise in providing expert SEO consultancy to B2B industrial companies, engineering firms, manufacturers and technical consultancies that already export or are expanding into new markets and need their online presence to support sales, build trust and create more commercial opportunities.

Your website, content and SEO won’t replace your sales team, trade shows or distributors.
But they should help those channels work better by giving buyers more context, building trust earlier and reducing friction.

Becoming a real sales asset in every market.

01

We understand the market you want to grow in

We analyse the country, language, buyer, business lines, visible competitors and signs of demand.

02

We identify what’s holding opportunities back

We review visibility, messaging, pages, content, authority and measurement to identify the main bottlenecks.

03

We structure your website and content around the buyer

We define the structure, pages, solutions, applications, sectors, CTAs and arguments that help buyers move forward.

04

We build the right visibility in each market

We apply international SEO, page optimisation, content, internal linking, technical SEO, authority building and optimisation for search engines and AI.

05

We measure signals that matter to the business

We track enquiries by country, lead quality, pages generating interest, performance by market and feedback from the sales team.

Clients who value clarity, expertise and business focus

Companies we’ve worked with on projects where SEO needed to improve visibility, build trust and create more commercial opportunities.

I collaborated with Juan for three years on SEO international projects. He is professional and easy to work with, helped us get better results and made the collaboration smooth.

He’s a great professional and I highly recommend his services.

Jessica da Silveira Global Business Digital Project Manager Hitachi Cooling & Heating

His impact on our business has been outstanding.

If you are looking for a professional who can improve your business’s SEO and organic positioning, I recommend Juan without reservation.

Fernando Fernández Director Centro Fernández-Velázquez

SEOSEMPERE understood what our B2B business needed and approached the project in a very practical way.

After the first improvements, we started receiving more emails and calls from prospective customers.

Antonio Egido CEO Cartonajes Idella

Thanks to your dedication and professionalism, we have significantly improved our digital presence, both in international SEO and on our website.

We really value your support and look forward to continuing to grow together.

Juan Carlos Gallego CEO AITESA
+14

Years in marketing

+9

Years working on global projects

+30

Target countries

+20

Languages worked with

Be found by you ideal customer when he already needs you

For this to work, we need focus and room to act

B2B SEO doesn’t work as an isolated task. It requires an understanding of the market, the buyer, your website, content, sales process and your actual capacity to implement improvements

We’re going to make changes

You don’t always need to rebuild your entire website. But we may need to adjust pages, structure, messaging, CTAs and trust signals when they are holding opportunities back.

We start with a strategic diagnosis

Before prioritising keywords or content, we review the market, the buyer, visible competitors, your current website and the commercial realities of the business.

We need to be aligned

We only work with companies and projects we believe in, where there is a genuine product or service and a clear commitment to doing things properly.

We’re not the low-cost option

Low-cost SEO rarely delivers the level of work required for complex B2B markets. We adapt the pace and scope of the project where needed, but not at the expense of the work required to achieve meaningful results.

At this point…

What can our international SEO/GEO service do to help you sell more?

A good international SEO agency must design a search optimisation process adapted to your value proposition, countries, languages and markets.

In an SEO agency, this task is carried out by an SEO specialist with international expertise.

The idea is to understand and analyse your website and digital presence in depth so that your SEO positioning can be truly strategic, aligned with business needs and able to support international growth.

These are the SEO services and optimisation areas we usually work on.

SEO Audit

The first step before any multilingual SEO consultancy is to audit the project and its environment in depth.

We analyse your website thoroughly to understand its potential. We also analyse your online competitors in the countries where you want to grow, using benchmarking that may surprise you.

We extract valuable information about what each market is searching for, how they search and how your current offer is being understood.

We also identify areas for improvement to make your online presence more effective in each target market.

In short, a solid international SEO audit helps us understand what is happening before making decisions.

SEO Mentoring

As well as consultancy, we offer mentoring for global web positioning.

This gives your team specialised guidance and knowledge to navigate the challenges of the markets where you want to generate business.

Together, we develop strategies that resonate with audiences in different countries, ensuring that your website is not only visited but also leads to commercial conversations.

On-page SEO

We optimise each page of your website so it can gain visibility in international markets.

This includes headings, structured data, meta titles, meta descriptions, internal linking, semantic structure and technical elements that help Google and AI tools understand your business more accurately.

On-page SEO is not just about ticking technical boxes. It is about making sure your pages are clear, useful and relevant for the buyer in each market.

Website architecture

A solid web structure is the backbone of a good SEO strategy.

We help you design or improve your architecture so that users, Google and AI tools can understand your solutions, sectors, applications, countries and languages more easily.

This includes user experience, indexability, crawlability and the logical organisation of your content.

International content strategy

Content is one of the main connections between your company and your buyers.

We design international content strategies that attract and convert in each target country, generating value for potential customers at every stage of the decision process.

A global SEO strategy is usually built from local sub-strategies for each market.

That is why simply translating content does not work. We help you localise it according to the characteristics, culture and search behaviour of each country.

SEO strategy

We give you a clear, scheduled and measurable SEO plan to ensure your multilingual website ranks in the most relevant searches.

The aim is not to appear for everything. The aim is to appear where your potential buyers are searching for products, services or solutions like yours.

Whether you offer products or services in other countries, without an adapted SEO strategy you are likely to operate in international markets with less visibility than you should have.

KeyWord research

An international project cannot move forward without keyword research adapted to each market.

At SEOSEMPERE we do not just look at search volume. We study buyers, competitors, intent and the language each market uses.

This research helps us understand what your potential customers search for, how they search and what type of pages or content they expect to find.

Off-page SEO

We strengthen your website’s authority through high-quality links and mentions that position you as a relevant source in Google, AI tools and, above all, in the eyes of your target audience.
This means building strategic relationships and obtaining relevant signals in each market where you want to grow.

For international SEO, authority cannot be generic. It needs to make sense by country, sector and audience. para fortalecer tu autoridad en Google, Bing, ChatGPT, Gemini, Perplexity…en cada mercado donde quieres triunfar.

Una agencia de posicionamiento SEO internacional no puede pasar por alto la generación de backlinks y el PR digital para los proyectos en los que trabaja.

International competitor analysis

We help you understand your competitors in depth.

We identify their strengths, weaknesses and opportunities so you can improve your international strategy with clearer evidence.

In many cases, your real digital competitors are not the companies you already have in mind. They are the ones your buyers find first when they search.

Local SEO for international markets

If you operate in specific cities, regions or countries, we adapt your SEO so that you are relevant in the local Google ecosystem of each target market.

This is especially useful for businesses with offices, distributors, service areas, local partners or location-based demand.

Multilingual web design

To generate business in different markets, a multilingual website is often essential. But not every multilingual website is properly prepared to generate opportunities.

The success of an international SEO strategy depends heavily on a well-designed, well-structured and properly optimised website.

That is why SEOSEMPERE supports your web design team or works hand in hand with trusted specialists.

Whether you need to optimise, redesign or build a website from scratch, we make sure the website supports the project rather than limiting it.

caso exito seo industrial

Case study: manufacturer that opened up new opportunities in France

Spanish manufacturer of industrial machinery, anonymised under NDA, wanted to gain market share in France without depending only on trade fairs and distributors.

We worked on international SEO with demand research, technical content in French, strategic landing pages, international technical optimisation and visibility in French industrial media.

In 9 months:

  • +220% international organic visits
  • 8 qualified quote requests per month from France by month 3
  • First contract in France generated from an enquiry received through the website

Read the full case study (Spanish)

Increase your commercial opportunities with your international SEO agency

Frequently asked questions about SEO agencies and international search visibility

What is international SEO?

International SEO is the process of optimising your online presence in search engines and AI-assisted search tools across different countries, languages and markets.

It includes technical SEO, content, localisation, international architecture, keyword research, competitor analysis and authority building.

But for a B2B company, the real purpose is simpler: to help buyers in other markets find you, understand you and consider you as a potential supplier.

Why international SEO?

International SEO is essential for companies that want to strengthen their digital presence in several countries.

It allows a single website, or a multilingual web ecosystem, to be better adapted to how buyers search, compare and make decisions in each market.

It can help you:

  1. Expand market reach
    International SEO allows you to reach specific audiences in different countries and languages.
  2. Increase qualified visibility
    It helps your company appear when buyers search for products, services or solutions like yours.
  3. Improve user experience
    It adapts content, language and structure to the expectations of each market.
  4. Build trust and relevance
    Using the right language and market-specific content shows that your company understands each audience.
  5. Improve commercial return
    When your website supports the buyer’s decision process, SEO can contribute to more relevant enquiries and better business opportunities.

What is an SEO agency?

An SEO agency is a specialist organisation that helps websites improve their visibility in search engines such as Google and Bing, as well as in AI-assisted discovery tools.

These agencies use technical, content and authority-building strategies to increase visibility and attract more relevant visits.

Some agencies work across many areas of digital marketing. Others, like SEOSEMPERE, specialise in specific areas.

SEOSEMPERE is a B2B SEO agency focused on helping companies that sell to other companies, especially in technical, industrial and international markets.

What is the difference between local SEO and international SEO?

The goal is similar: to gain visibility in searches that can generate business.

The difference is the geographic and strategic scope.

Local SEO focuses on visibility in a specific city, region or service area. International SEO focuses on several countries, languages or markets, where buyers may search differently and expect different information before making contact.

International SEO requires decisions around language, content localisation, technical setup, hreflang, country targeting, competitors and market-specific search behaviour.

How do I choose an international SEO agency?

Choosing the right international SEO agency means looking at experience, transparency, methodology and results.

It is important to work with an agency that can explain its approach clearly, uses data to make decisions and understands how your business sells.

You should also check whether the agency has experience in your type of market, not just in SEO in general.

For B2B and industrial companies, it is especially important that the agency understands long sales cycles, technical buyers, distributors, export teams and quote-based sales.

Why is international SEO important?

International SEO helps companies reach buyers in different countries and languages.

It can increase visibility, attract more qualified traffic and generate more opportunities in new markets.

More importantly, it can help Google and AI tools understand what your company offers, where it operates and which audiences it is relevant for.

For companies that already sell abroad, it can also help prioritise markets, improve trust and support the commercial team before the first conversation takes place.

Which is the best international SEO agency?

There are many SEO agencies, and most ranking lists tend to include similar agencies with national and international projects.

But for B2B companies, the best agency is usually not the biggest or the most visible one.

The best fit is the agency that understands your business model, your markets, your buyers and the way your sales process works.

For our clients and for the type of companies we help, SEOSEMPERE aims to be that agency.

How much does an SEO agency charge?

Good SEO work takes time, experience and expertise. And that needs to be paid for.

There are agencies offering SEO services from very low monthly fees. There are also agencies charging high retainers and guaranteeing rankings within unrealistic timeframes.

For our experience, in B2B projects with real work involved, it is very difficult to generate meaningful results with less than €1,000 per month.

SEO is one of those services where cheap can become expensive.

Are SEO, GEO and international AEO the same thing?

Yes and No. SEO, AEO and GEO are not exactly the same, although they are closely related and should be integrated into a solid international visibility strategy.

SEO focuses on search engines.
AEO focuses on answer engines and direct-answer environments.
GEO focuses on how companies are understood, cited or recommended by AI tools.

That said, a strong SEO foundation is still essential.

For SEOSEMPERE, GEO is not a replacement for SEO. It is an additional layer that helps ensure your company’s information is clear, structured and reliable for Google, AI tools and buyers.

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