International SEO audit · B2B companies

International SEO audit: find out what is holding back your visibility

Can the right buyers find your business in the markets where you want to sell?

We assess your presence in Google, how potential customers search and which aspects of your website may be limiting visibility. We review your priority markets, identify obstacles and help you decide what to improve first.

An audit to inform decisions, not just generate a long list of errors.

Tell us what you need to assess What we assess

Experience across projects in more than 30 countries and 20 languages

When an audit makes sense

When is an international SEO audit worthwhile?

Before changing your website or investing more in SEO, it helps to understand what is happening. Here are four situations where an independent assessment can support better decisions.

An important market is struggling to find you

Your company operates internationally, but you rarely appear for relevant searches or are unsure where competitors are gaining visibility.

You are redesigning or migrating your website

You’re changing platforms, reorganising URLs or adding languages. You need to identify risks and outstanding decisions before development begins.

Your multilingual website isn’t performing as expected

You’re unsure whether Google shows the right language or country version, whether your international architecture works or whether your pages match local search intent.

You want an independent review of your SEO strategy

You have an in-house team or SEO provider, but need an outside perspective on what is working, what is not and where to focus next.

What you get

What will you be able to decide after your SEO audit?

We help you understand what is affecting visibility in your target markets, which improvements are worth prioritising and what it would take to implement them.

The aim is not to collect issues in a report. It is to give you enough clarity to act with your own team, your existing provider or SEOSEMPERE.

Evidence-based findings

What we found, what the data supports and which questions need further investigation.

Clear priorities

What to address first, what can wait and which changes depend on other work.

An actionable roadmap

Our recommended actions and the teams or suppliers needed to carry them out.

A findings review meeting

We walk you through the findings, decisions and next steps.

An independent audit covers the analysis and agreed deliverables. Implementation is quoted separately if required.

Professional SEO audit services

What we assess in an international SEO audit

To reach useful conclusions, we assess the technical, commercial and visibility factors that may be restricting your international presence. We agree the scope before starting; expand each area for more detail.

Technical SEO and international site architecture

We check whether search engines can crawl, interpret and index your important pages correctly.

See what we assess

Depending on scope, we assess crawling, indexation, directives, canonicals, redirects, XML sitemaps, URL structure and internal linking. For international websites we also examine language and country versions, their architecture and hreflang relationships.

Search demand and competitors in priority markets

We assess how your buyers search and which companies appear when they look for solutions like yours.

See what we assess

We compare relevant queries, search intent, ranking pages and visible competitors across the agreed markets. We look for opportunities and gaps between demand and the pages your company offers.

Commercial pages and localised content

We review whether your website answers buyer questions and communicates your offer clearly in each market.

See what we assess

We assess a selection of product, service, application or sector pages; local terminology, thin or duplicate content, metadata and trust signals. Accurate translation alone does not guarantee a page meets local search needs.

Authority and trust signals

We examine the credibility and authority factors relevant to your business.

See what we assess

We may review backlinks, external references, company information and evidence of experience that helps establish what your business specialises in. Not every project needs an exhaustive backlink audit.

Visibility in Google and AI-powered search

We assess how your company is represented when buyers search for information about their needs.

See what we assess

Where relevant, we review queries and responses in Google and AI tools such as ChatGPT, alongside the clarity of your published information, mentions and sources. Responses can vary; we cannot guarantee particular citations or recommendations.

Measurement and the path to enquiry

We connect search visibility with the pages and actions that can support sales.

See what we assess

With the data and access available, we review Google Search Console, GA4 and relevant landing pages. We identify visible friction in messaging, calls to action and forms, distinguishing completed work, leading indicators and commercial outcomes.

These six areas show the breadth of our expertise, not a fixed package. Every audit has a defined scope; not every project needs the same depth of review across every area.

How we work

From the first conversation to clear next steps

A straightforward process so you know what happens from your initial enquiry to the discussion of our findings.

We define the question and scope

We discuss your business, target markets and the decision you need to make. We agree what will be assessed, access requirements, deliverables, fees and timetable.

We assess and verify

We combine available data, professional tools, manual review and search results. We distinguish confirmed issues from questions requiring further investigation.

We present priorities and next steps

We explain the findings, recommendations and dependencies. You receive the agreed documentation so you know which work to tackle and who should be involved.

Why SEOSEMPERE

International SEO experience with a B2B perspective

We work particularly with manufacturers, engineering businesses and companies selling technical products or solutions. We assess websites with both search engines and professional buyers in mind: the people who need to understand and evaluate your offer.

Multi-market experience

Experience across projects in more than 30 countries and 20 languages, involving different architectures, teams and localisation requirements.

Commercially relevant demand

We prioritise products, solutions, markets and searches linked to real buyers rather than traffic figures without context.

Clear judgement and scope

We separate findings from assumptions and recommend a proportionate assessment of the decision you need to make, without adding unnecessary work.

How we can help

Do you need a one-off SEO audit or help implementing the changes?

This page is for businesses looking for a specialist assessment. If you also need hands-on support with improvements, there is another way to work with us.

The service on this page

Independent international SEO audit

For businesses seeking a professional review that have an in-house team or an existing supplier able to implement the recommendations.

We agree target markets, scope, deliverables, price and timetable before starting.

Request an SEO audit quote

Common questions

Frequently asked questions

How does an international SEO audit differ from a standard SEO audit?

Beyond technical SEO and content, we assess how country and language versions are organised and, where relevant, local searches, multi-country architecture and hreflang. The depth depends on the agreed scope.

What does a professional SEO audit add beyond a free audit tool?

A tool can flag errors, but it cannot determine which markets matter to your company, who your buyers are or which improvements are worth making first. We interpret the evidence in the context of your business and set priorities.

How much does an international SEO audit cost?

It depends on the size and complexity of your website, the markets involved and the questions you need answered. We agree scope, deliverables and fees before starting. Different projects do not have a single fixed price.

How long does an SEO audit take?

It depends on the website, its international versions and the depth of the review. We agree the timetable and delivery date before starting.

Will you audit every country and language on our website?

We agree which markets need detailed assessment and what site-wide checks are required. Reviewing every country to the same depth is not always useful.

Do you need access to Search Console and Analytics?

Access to Google Search Console and, where relevant, GA4 helps us verify visibility and behaviour. If access is unavailable, we explain what can be assessed reliably and which conclusions are limited.

Does the SEO audit include fixing the issues you find?

An independent audit covers the agreed analysis, findings and deliverables. Implementation is not included unless expressly agreed. If you need delivery support, we can discuss ongoing international SEO services.

Do you also review ChatGPT and other AI search tools?

Yes, where it is relevant to the objective and included in the scope. We examine information, sources and responses for specific queries without treating a single observation as a fixed ranking.

Is an SEO audit worthwhile before a website redesign or migration?

Particularly if your site already ranks or has international versions. A pre-migration review can identify URLs, content, language relationships and technical decisions worth preserving or resolving.

Tell us about your project

What would you like to understand about your international search visibility?

Tell us which market, website issue or decision is concerning you. You do not need a diagnosis upfront; simply describe the situation and what you want to clarify.

We will advise whether an independent audit, a narrower assessment or direct support with improvements is the better fit.

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