Real project · International industrial SEO
SEO success story: industrial machinery manufacturer
From relying on trade fairs and distributors to generating direct business opportunities in France.
A Spanish manufacturer of machinery for the food, cosmetics and pharmaceutical sectors wanted to enter a new market without relying exclusively on traditional sales channels.
Explore the results
The starting point
The challenge was not simply to increase traffic. It was to enter a new market.
The company had an established position in Spain, serving food, cosmetics and pharmaceutical customers. Until 2022, its international expansion depended entirely on industrial trade fairs and distributors.
The pandemic and rising logistics costs restricted that approach. The business needed a digital channel capable of generating demand directly in other markets. We started with France.
What we did
The industrial SEO strategy in practice
We tailored the work to local search behaviour, professional buyers in each sector and the need to build visibility and credibility in France.
- 01
Multilingual search research
We researched how buyers search for products, solutions and suppliers in each market rather than relying on direct translations.
- 02
Technical content in French
We developed content aligned with local demand and the searches used by industrial buyers.
- 03
Sector-specific landing pages
We created dedicated pages for the food, cosmetics and pharmaceutical industries, with messages relevant to each type of buyer.
- 04
Coordination with LinkedIn
We aligned SEO content with LinkedIn activity and the commercial strategy to reinforce visibility in France.
- 05
Industry authority in France
We built visibility and links through French industry publications, machinery directories, specialist blogs and B2B forums.
- 06
International technical foundations
We reviewed site architecture, crawling, speed and international configuration, including hreflang tags.
Commercial results and visibility
Impact after nine months
Greater visibility in France began to generate enquiries and contracts, while also supporting the sales team’s work.
“We found you on Google and are interested in what you do.”
Statement recorded in the original account of the case; translated from Spanish.
- 31% of website visits originated from France.
- 8 qualified enquiries per month on average came from France from month three onwards, with an upward trend.
- 3 contracts with major accounts in the cosmetics sector were signed after eight months.
- The first French contract was generated entirely through digital, without support from trade fairs or the sales network.
- More than 60% estimated reduction in international cost per lead.
- 35% of new leads at the evaluation stage had already discovered the company through Google.
The cost-per-lead reduction is an estimate in the original case, not an independently audited measure. These results relate to this particular project.
The client’s perspective
What did the client say?
“We never imagined we could open up the French market without visits or trade fairs. Now, when we attend a meeting, many people already know us thanks to Google. SEO has not only given us visibility; it has strengthened our position in every sales conversation.”
Let’s discuss your target markets
Could your business generate more commercial opportunities beyond its home market?
We can review how your buyers search for suppliers, your visibility in priority markets and which opportunities deserve attention first.
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