Real project · Strategic SEO · Renewable energy
SEO success story: international company in renewable energy
From declining quote requests to stronger Google rankings and more enquiries for a priority service.
An international business serving both B2B and B2C customers needed to restore organic enquiries for a commercially important service. We started in Spain and concentrated our work on a single URL.
Explore the results* Figures from the original case: the latest 28 days compared with the 28 days before improvements began. They concern one URL and a non-seasonal service, not company-wide growth.
Starting point · June 2023
The priority was to restore commercial demand.
The company manufactures, distributes and provides services in the renewable energy sector. It operated in several markets, though its strongest presence was concentrated in one.
In June 2023, it noticed a decline in leads for one of its priority services. Analysis of transactional searches showed that average rankings had slipped while some competitors were gaining visibility and the search results had changed.
Rather than optimising everything at once, we agreed to work market by market, starting with the most important product or service area and, in particular, the most profitable service.
The work undertaken
A phased SEO optimisation programme, guided by commercial priorities.
We prioritised buyer search intent and the page’s ability to explain the service and convert visits into enquiries, before expanding the work to other markets.
Completed · On-page
Improving the page intended to capture demand
- We researched the target keywords and the buyer’s transactional search intent.
- We proposed revised headings, a title tag and a meta description.
- We worked on SEO-focused, sales-oriented copy, covering main and long-tail keywords as well as related concepts.
- We reviewed and optimised the content prepared with the client’s team.
The revised page went live in early December 2023. Days later, the primary keyword moved from approximately position 5 into the Top 3.
Completed · On-site
Building topical depth and relevance
- We proposed supporting content to cover the topic in greater depth.
- We separated informational content from the main transactional page.
- We worked on publishing, indexation and internal linking.
- The supporting articles received a couple of backlinks, including one from a specialist publication.
By late December 2023, the primary target keyword had reached position 1 on Google.
We postponed the planned link-building programme
As performance was already satisfactory, we proposed allocating resources to another objective. We do not present this planned phase as completed work.
Ranking progression
From around position 5 to number 1.
The screenshot records publication milestones and the historical ranking of the main search term. This is evidence from the project at that time, not a claim about its ranking today.
Measured impact
More visibility, more enquiries.
In the published follow-up, the main keyword was still ranked first after four months, other target keywords had entered the Top 3, and the page was generating more requests for quotations.
These historical results relate to a single URL. SEO performance depends on several factors, so the figures do not imply that every observed change can be attributed exclusively to one action.
Next challenge identified at the time
After Spain, France.
When this case was originally published, the company wanted to apply the same approach in France, where the priority query ranked on Google’s second results page. This describes a historical objective, not its verified current position.
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